How to become Patanjali Ayurved Distributor and Dealer
Patanjali is the brand name of the company Patanjali Ayurved Private Limited. We all know that the “Make in India” concept is growing rapidly in our country.
In such a situation, Patanjali has emerged as a very big brand in India, which manufactures all the basic products used in everyday life.
In today’s era, there is no doubt that it is the fastest growing Indian FMCG company, and the best business investment is to open a franchise or get a dealership and distributorship. In the year 2015-16, this company has crossed 5000 crores. Now this company is spreading its wings in Nepal as Nepal Gramodyog.
In fact, Acharya Balakrishna, along with Yoga Guru Baba Ramdev Ji, founded this company in Haridwar in the state of Uttarakhand in 2006. Herbal and Ayurveda products were mainly introduced in the market by this company in the beginning.
But after the initial success of this company, the company added a large range of FMCG products to personal care products like beauty and food products. All information about starting a business by obtaining dealership, distributorship or franchise of this company is shown here.
Is It a Profitable Business or Not?
In most of the 2 years after the setup of Patanjali products, it has been told by its owners in the Indian market that its success ratio has not been ordinary.
A general review of the networks of all the shop owners, distribution channels, Patanjali distributorship was done, and the cost and estimation of this throughout the process gave a shocking figure.
It was also shared that more than 70% of the owners made profit margins of more than 70% of the estimated investment. This means that an owner who invested Rs 10 lakh to set up his shop has already made a profit of Rs 7 lakh in a span of 2 years.
Hence, the overall wholesale price, margin cost and profit have increased, due to which the brand has gained huge profits and success.
The huge demand for Patanjali distributorships, earning the original investment as well as incredible profits, is the reason that all products are completely natural along with discounts.
There is also no intermediate cost. Its operating profit is 25%. Also, the margin of retailers is around 10% to 20%. Patanjali’s promotion is unique, which attracts the customers of rich and middle class society.
Even people using branded goods are being motivated to use Patanjali product. Thus, there is no reason why the Patanjali franchise or dealership may not be the preferred condition for investing. Therefore, this business can prove beneficial.
Patanjali Products Categories
Generally, the company sells products through three different channels. The first of these is Patanjali Hospital, it has a clinic with doctors. The second Patanjali Arogya Kendra, this is the Health and Wellness Center. And there is a third indigenous center which is a completely non-medicine outlet. Apart from this, here are some Patanjali product categories as follows –
Products to eat: – Choco Flakes, Burra, Basmati Rice, Bell Marmalade, Almond Pak, Sev Marmalade, Sew Chutney, Biscuits, Unpolished Pulses, Masala Powders, Flour, Noodles, Tomato Ketchup, Jam Banana, Pickles etc.
Healthy products: – making aloe vera juice, amla juice, rose syrup, berries vinegar, digestive pomegranate, digestive asafetida pill, chyawanprash, guava juice, pure honey, mango pan and ghee etc.
Personal Care Products: – Hand Wash, Coconut Oil for Hair, Face Scrub, Almond Oil, Shave Gel, Whiteness Cream, Body Lotion, Herbal Kajal, Herbal Mehndi, Detergent Powder, Soap etc.
Ayurvedic Medicines: – Crack Heal Cream, Gulkand, Giloy Juice etc. and more.
Home care products: – making incense sticks, detergent cakes, making detergent powder, liquid detergents etc.
Not long ago, Patanjali has started giving distributorship for the distribution of Patanjali divine water.
Eligibility Criteria for Patanjali Distributorship
Patanjali Megastore requires 2000 sq ft of space and 1 crore enterprises. This should only happen in real urban communities.
The distance of an existing mega store in an area, 5 km from where there is no metro, 2.5 km from where the metro is and 1 km from Patanjali Hospital should be at any rate.
Generally, your center or hospital should maintain at least 3 to 5 km from other hospital, 5 to 3 km from ineligible center and 3 to 5 km from a mega store.
On applying for Patanjali Hospital Enterprise, 8 to 12 million rupees as well as 750 to 1000 square feet of space is also required. This hospital can be opened only where the population is more than 1 lakh. If there is more than 2 lakh population, 2 or more hospitals can be opened.
Patanjali Arogya Kendra requires 350 to 500 square feet with 6-7 lakh rupees. These health centers can be opened where the village / or city area has less than 1 lakh population. If Patanjali Arogya products are sold for more than a certain amount, then they can take more products from the Patanjali Hospital area there.
The applicant must be a respected person, ie no legal proceedings are going on. However the company has an open waiver to reject / accept the application without any reason.
Along with that it is also necessary to have a laptop or computer with good internet connection to maintain the balance sheet of the product. And it is also necessary to have a table and chair together.
How to apply for the distributorship of Patanjali Ayurved
When it comes to dealerships and distributorships within your own city and state, this franchise is open to all applicants in India. Initially your financial control and ability to invest in business will be considered as a major part of the approval process by the Patanjali Ayurved team.
In addition, once your application is reviewed, your ITR history will also be considered along with giving approval to you by the team.
Application for Patanjali Distributorship / Dealership: – If you want to apply for the process of dealership or distributorship of Patanjali products, then
You need to deposit Rs 200 as token fee through net banking mode / IMPS / NEFT payment and send the official transaction number to receive the application form.
Alternatively, you can also make online payment using the link given below and get the application form immediately by giving your details on the official email.
After the transaction is complete, you have to send your NEFT / IMPS reference number to the official email id email@example.com, and they will send you the official application form along with other information.
For this, you will have to pay 10 rupees, which will be a transaction fee. In this application form, you will have to fill some of your information like – name of applicant, name of company or firm (if any), address of your office, official email address for all kind of conversations, mobile number of applicant as well Experience of an FMCG etc.
If you have worked in a company before this, then you have to show about the company and the product used in it in the form. If you do not have any experience with this, then you can show the information of your current business.
Along with this, you should also mention the companies with which details of your products are included. You can also include the names of multiple companies and the tenure of working with them.
Also mention the amount of investment potential, which is ideally suited for you. This is important for your approval, as according to the state / district / city / tehsil option, this amount will be considered important for getting approval.
Application for Patanjali Megastore Distributorship: – To open Megastore in any city of any state of India
Patanjali Distributorships Available Cities and States
Here is the list of cities and states of Patanjali distributorship / dealership available:
S.No. state City
1. Gujarat Surat, Ahmedabad, Vadodara, Rajkot, Valsad, Navsari, Bhuj, Gandhi Nagar
2. Rajasthan Jaipur, Jodhpur, Ajmer, Kota, Bikaner, Udaipur
3. Maharashtra Mumbai, Nashik, Nagpur, Thane, Akola, Amravati, Ahmednagar, Pune, Dhule, Satara, Kolhapur, Jalgaon, Nandurbar
4. West Bengal Kolkata, Howrah, Siliguri, Purulia, North and South 24 Parganas, Darjeeling
5. Uttar Pradesh Varanasi, Ghaziabad, Lucknow, Aurangabad, Agra, Kanpur, Noida, Faridabad, Mathura, Meerut, Bareilly
6. Jharkhand Jamshedpur, Ranchi
7. Bihar Patna, Muzaffarpur, Gaya, Bhagalpur
8. Goa Panaji
9. Assam Guwahati, Nagaon
10. Punjab Amritsar, Ludhiana, Jalandhar
11. Andhra Pradesh Visakhapatnam, Vijayawada
12. Karnataka Bangalore, Mysore, Belgaum, Coimbatore
13. Kerala Alappuzha, Thrissur, Trivandrum, Kollam
14. Chhattisgarh Raipur, Durg
15. New Delhi South Delhi, North Delhi, East Delhi, West Delhi and NCR
16. Madhya Pradesh Bhopal, Jabalpur, Gwalior, Indore
17. Chandigarh –
18. Odisha Bhubaneswar, Cuttack, Puri, Rourkela
19. Tamil Nadu Chennai, Coimbatore, Trichy, Vellore
20. Telangana Hyderabad
21. Haryana Gurgaon, Ambala
22. Himachal Pradesh –
23. Uttarakhand Dehradun, Haridwar
Cost and Investment for Patanjali Distributorship for Patanjali Distributorship
Basically, the cost and investment of the Patanjali franchise depends on the specific type of store and quantity of inventory stock. Apart from this, it also depends on the location. However, the investment range is 5 to 60 lakhs of Indian rupees. In addition, you should have a prime retail space of about 300 sq ft. The company allocates only “Patanjali Mega Stores” to major cities of major locations.
Patanjali Distributorship for Overseas
Patanjali Ayurved has brought dealerships and distributorships within various countries due to continuous efforts to expand the supply of indigenous goods abroad and foreign requests. Here the goods will be sent directly from Haridwar Manufacturing Center to the location where any person wants to open the store. Many NRIs who live abroad are unable to supply Patanjali products and they get affected by it. Whereas in India it becomes very easily available.
In view of the request of qualified dealerships or distributorships due to the high demand, there are some countries where Patanjali Ayurved Limited has started. Those names are – USA, Oman, Kuwait, Canada, UAE, the entire Middle East region, Australia and New Zealand, UK (London), Nepal, Japan and South Korea as well as China. Any person from these countries is eligible to open stores anywhere in the world on the basis of their financial stability. If a person is interested for this, then he can send the request for further consideration as soon as possible. To start Patanjali distributorship business abroad, you will have to pay an application fee of Rs 400. With this you will be able to get its application form.
Benefits of Patanjali Distributorship Business
Currently, this company is the fastest growing FMCG company in India. At present, this company has more than 47000 retail counters and more than 300 distributors all over India. Also, there are multiple warehouses in 18 states and proposed factories in 6 states. With a growth rate of 130%, Patanjali Group plans to enter major global markets. Since the group is already present in the markets of some European countries like USA, Canada, UK, Russia, Dubai, it is ready to spread its wings further. Instead of a company selling consumer products, this company has become an indigenous movement. “A prototype for the rest of the world, and making India an ideal place for the growth and expansion of Ayurveda”, is the company’s mission statement.
In fact, the main reason for the success of the company is to provide products to consumers with a reasonable price. Apart from this, the company is leaving no stone unturned to reach the domestic consumers through media advertising and other means of marketing. Hence we can say that starting a Patanjali franchise business is an attractive opportunity for new entrepreneurs.
Patanjali Products Profit Margin
This is an important consideration to keep in mind when mentioning the amount in the form. This is necessary because less knowledge of cost will become a factor of approval or disapproval. The ideal amount at the city level should be Rs 2 lakh. However, this can also change when there is a demand for more product depending on the customer. The ideal amount at the tehsil or village level should be Rs 1 lakh per investment. When you start working at the district level, the ideal option will increase to 5 lakhs per investment. However, this can also change due to business prospects and product sales.
Talking about profit margin, it is as easy as getting huge returns for each product you sell. At this time, the commission for each product sold is 20 percent, so you can easily make 1000 rupees of 20 rupees each by selling Patanjali Ayurved Limited product.
Contact details of Patanjali Ayurved Ltd
You can submit your distributorship or dealership application form to the address of Patanjali Ayurveda Limited, Uttarakhand, Haridwar. Along with the application form, you will have to attach last year’s income tax return document and bank account balance sheet. You can use this email address firstname.lastname@example.org to send the application request online.
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